ROI IRL: How Body Comp Drives Revenue, Retention & Results

Episode Summary

In this episode of In the Know with Nina, Dr. Nina Crowley chats with Dr. Jon Bruce, bariatric surgeon and founder of Bruce Wellness & Aesthetics in Cary, NC. With a unique mix of surgical, medical, and aesthetic weight management, Dr. Bruce shares how integrating body composition analysis has transformed his clinical model—and his bottom line.

From shifting the focus to fat loss over weight loss to designing a subscription-style follow-up model, Dr. Bruce outlines how body composition supports clinical results, drives patient engagement, and adds a revenue stream to his wellness practice. He also shares powerful examples, including patients gaining muscle mass while losing fat on GLP-1 therapies and post-op surgical patients achieving remarkable outcomes through strategic protein intake.

If you’re a provider wondering how body composition fits into your business model, this conversation is packed with real-world strategies and inspiration.

Key Takeaways

• Fat Loss Over Weight Loss – Dr. Bruce reframes obesity care by emphasizing fat reduction while maintaining or increasing muscle mass.

• Body Comp = Business Differentiator – His practice stands out by offering individualized assessments that patients value and return for.

• Subscription-Style Success – By scheduling body comp assessments every 2–3 months, his team ensures consistent revenue and better patient outcomes.

• Motivated Patients = Better Results – When patients understand visceral fat and lean mass metrics, they stay more engaged in their care plans.

• Team Buy-In is Crucial – Everyone in his office is trained on body composition—making it a seamless part of their wellness experience.

Connect with Dr. Jon Bruce, MD, FACS, FASMBS

Stay in touch and explore Bruce Wellness & Aesthetics:
📞 bwamed.com
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